OUR STORY
Gro By Love Events
Sarah founded Gro By Love Events in 2021, inspired by the love and growth of her own family. She married the love of her life in October 2019 and is a proud dog mom to Willow. In September 2025, their family grew even more with the arrival of their beautiful baby girl. The name Gro By Love is a blend of Sarah’s maiden and married names. Gro from her maiden name and Love from her married name. It represents the heart behind the business: growth, love, and the belief that every couple and client should be welcomed and supported like family.
We plan refined weddings and thoughtfully curated private events across Central Florida and beyond.
For weddings, we offer full-service planning, collaborative partial planning, and detail-driven coordination—guiding you through every stage of the process, from vendor curation and budget strategy to design development, timeline creation, and seamless wedding-day execution.
For private events, anniversaries, showers, holiday celebrations, and intimate gatherings. We bring the same intentional approach. Each event is carefully designed and managed through concept development, décor planning, vendor coordination, and polished event-day management..
Our promise is simple: We plan. You love.
You’ll feel seen, supported, and celebrated at every step guided by a team that leads with kindness and delivers with excellence (with a touch of sass and a few curse words along the way). Your story is unique; your celebration should be, too. Let’s create something beautiful together!
About Sarah
The heart behind Gro By Love Events. With a background in hospitality and a deep love for meaningful celebrations, I help couples create wedding days that feel thoughtful, personal, and effortlessly beautiful.
My passion for hospitality and celebration began long before Gro By Love was created. Some of my earliest memories are of helping my Grammy set the table for family dinners, carefully placing each piece of her wedding china just right. Those moments sparked a lifelong appreciation for thoughtful details, meaningful gatherings, and the beauty of bringing people together.
I officially entered the hospitality industry at 20 years old, beginning my career in the restaurant world where I worked my way up within the company. During that time, I helped open a new location and played a role in launching their catering and private events program. After spending some time bartending, I continued my path in events as a venue coordinator for a local college, further developing my love for creating memorable experiences.
Like many in the hospitality world, COVID shifted my path when I was furloughed from that role. Instead of stepping away from events, I chose to take a leap of faith and founded Gro By Love Events in 2021. Just before that, I had the joy of marrying the love of my life my wife in October 2019. It remains one of the easiest and most meaningful decisions I’ve ever made.
As a member of the LGBTQIA+ community, creating spaces where every couple feels welcomed, celebrated, and supported is deeply important to me. Experiencing the planning process myself allows me to guide my couples not only as a professional planner, but also from the perspective of someone who understands the emotions, excitement, and significance of the day.
People often say when you find work that doesn’t feel like work, you’ve found the right path. I feel incredibly grateful to say that I truly have. Helping couples bring their vision to life and creating days filled with love, intention, and celebration is a privilege I never take for granted.
I cannot wait to meet you and help bring your celebration to life with love.
